Analyst verdictPipeline-first CRM for small sales teams
The easiest CRM to get a small sales team using every day: a visual deal pipeline first, everything else second.
What it is
Pipedrive is a sales CRM built around a drag-and-drop deal pipeline, with leads, contacts, activities, email sync, automations, forecasting and 500+ integrations. Plans per seat billed annually: Lite $14, Growth $39, Premium $59 and Ultimate $79 a month ($24, $49, $79 and $99 billed monthly). No free plan, a 14-day free trial. Checked November 2026.
Best for
- Small and mid-size sales teams
- Deal pipeline management
- Teams leaving HubSpot Professional pricing
What we like
- Visual pipeline reps adopt quickly
- Unlimited pipelines on every plan
- No onboarding fee
What to watch
- No free plan
- Lite has no email sync or automations; Growth is the real starting plan
- Lead capture, Projects and Smart Docs are paid add-ons below Premium
- Little marketing automation compared with HubSpot
Rankings
Where Pipedrive ranks
Alternatives