Directory/Sales & outbound

Attio

Sales & outboundFreemiumattio.comUnclaimed listing
8.4/ 10 overall
Execution70Adoption82
Analyst verdictFlexible, AI-native CRM built on your email and calendar
Visit Attio

The modern pick for startups: builds your CRM from email and calendar automatically and bends to any data model.

Reviewed 2026-11-07Editorial score

What it is

Attio creates records from your email and calendar, lets you design custom objects and lists like a database, and adds AI agents, call intelligence, sequences and workflows. Free for up to 3 users. Plus $40 a month per workspace with 1 user (extra users $35), Pro $100 with 1 user (extra users $79), billed annually; Ultra $1,000 a month with 5 users. Checked November 2026.

Best for

  • Startups and VC-backed teams
  • Custom data models
  • Founder-led sales

What we like

  • Free plan for 3 users
  • Records build themselves from email and calendar
  • Flexible objects, lists and workflows

What to watch

  • Custom objects and sequences need Pro
  • AI features run on credits that can run out
  • No marketing email or landing pages like HubSpot Marketing Hub
  • Younger ecosystem with fewer integrations than HubSpot or Pipedrive
Rankings

Where Attio ranks

for replacing HubSpot CRM#3 · Best for startupsfor choosing a CRM#5 · Best for startups
Alternatives

Alternatives and head-to-heads

SPIRITT

AI agent workspaces for teams
9.5Credit plans

Clay

Data enrichment and AI research for GTM
8.9Freemium

Apollo.io

B2B database plus sequencing
8.3Freemium
Attio on WhichToolForWork at Attio? Claim the listing and put this badge on your site.Claim Attio