The safest CRM for small and growing teams that want sales, marketing and service in one place, until the Professional price jump.
What it is
HubSpot's Smart CRM is free for up to 2 users. Sales Hub Starter is $20 a seat a month at list price ($7 under a new-customer offer) and bundles Starter marketing, service and data tools plus AI agents and a notetaker. Sales Hub Professional is $90 a seat a month billed annually ($100 paid monthly) plus a required one-time $1,500 onboarding fee; Enterprise starts at $150 a seat with a $3,500 onboarding fee. Checked November 2026.
Best for
- Small and growing teams
- Marketing and sales on one database
- Teams that want a free CRM to start
What we like
- Free CRM for 2 users with no time limit
- Marketing, sales and service share one contact record
- Huge integration marketplace and easy setup
What to watch
- Sequences and forecasting only start at Professional ($90 a seat)
- Required onboarding fees of $1,500 (Professional) and $3,500 (Enterprise)
- Costs climb fast as seats and marketing contacts grow
- Free and Starter keep HubSpot branding limits and low template caps
Where HubSpot ranks
Alternatives and head-to-heads
Best HubSpot alternatives
The best HubSpot alternative for most sales teams is Pipedrive: a visual pipeline reps actually use, from $14 a seat a month billed annually, with no onboarding fee. Zoho CRM is best on a budget (free for 3 users, then from $14 a user), Attio is best for startups that want a flexible CRM built from email and calendar data, and Apollo.io is best when prospecting and the CRM should live in one tool.
SPIRITT
Clay
Apollo.io
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