The most complete path from a business name to a usable brand: generate logo concepts free, then buy the files and, if you want them, 300+ matching templates. Pay attention to which package you buy, because the cheapest one has no vector files.
What it is
Looka generates logo options from your business name, industry, colors and symbols, then lets you edit layout, fonts and icons. Designing is free; you pay to download. Basic Logo Package $35 one-time (one low-resolution PNG), Premium Logo Package $72 one-time (PNG, SVG, EPS and PDF, color variations including transparent, unlimited changes after purchase), Brand Kit subscription $96 a year (logo files plus 300+ branded templates: business cards, social profiles and posts, email signatures, brand guidelines), Brand Kit Web $129 a year (adds an AI-built website). One-time prices rose in September 2026 (Basic was $20, Premium $65). Prices as listed on looka.com/pricing, captured November 2 to 4, 2026 (the page blocks automated reads, so we used dated captures of it).
Best for
- New small businesses that need a logo and matching brand assets
- Founders without a designer
- Buyers who want one-time pricing
What we like
- Free to design and preview unlimited concepts
- Premium package includes SVG, EPS and PDF plus transparent versions
- Brand Kit fills business cards, social and email signatures with your logo
What to watch
- $35 Basic package is a single low-res PNG with no vector file
- Brand Kit and Brand Kit Web are yearly subscriptions that auto-renew
- Icon-and-font compositions can look generic; check for close lookalikes before you file a trademark
Where Looka ranks
Alternatives and head-to-heads
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