The best AI logo generator for most small businesses is Looka: design free, then $72 one-time for the full file set (SVG, EPS, PDF and PNG) or $96 a year with 300+ matching brand templates. SPIRITT is the most capable all-in-one if the logo is one step in building a brand, site and campaign. Recraft is best for true vector logos, Canva is the best free start, and Ideogram is best for text-heavy wordmark concepts.
Best AI logo generators in 2026
Looka
Free to design; Premium Logo Package $72 one-time with SVG, EPS, PDF and transparent PNGs; Brand Kit $96 a year adds 300+ branded templates. Skip the $35 Basic: it is one low-res PNG.
SPIRITT
Generates logo concepts and vector SVG graphics, then uses them in the site, ads and decks it builds for you. It has no guided logo wizard or ready-made brand-guide package, so a dedicated maker is quicker for a logo alone.
Recraft
Generates real SVG and lets you edit the paths; Logo Maker (beta) gives four directions and an SVG download. Commercial rights start at Basic, $10 a month billed yearly.
Canva
Free logo templates and an AI logo generator in an editor you may already use. Transparent PNG and SVG downloads need Pro, and template-based logos can't be trademarked.
Ideogram
The most reliable lettering for name-based concepts; commercial use allowed. Raster only, so vectorize the final pick, and free-plan images are public (Plus from $15 a month billed yearly).
Questions buyers ask
What is the best AI logo generator?
Looka for most small businesses: you design free and pay once ($72) for the full file set including SVG, or $96 a year for 300+ matching brand templates. Pick Recraft if you need a true vector logo you can edit, Canva for a free template-based start, and Ideogram for lettering-heavy concepts.
Is there a free AI logo generator?
You can design for free in most of them, but free downloads are limited. Looka and Brandmark charge to download files; Canva lets you download a free PNG but transparent backgrounds and SVG need Pro; Recraft's free plan gives no commercial rights; Ideogram's free images are public. For a business logo, budget for one paid file package.
Can I trademark a logo made with AI?
Sometimes. Canva says logos made from its templates or stock graphics can't be registered as trademarks (fonts, basic shapes and lines are fine). Paid plans at Looka, Brandmark and Recraft grant ownership or commercial rights, but that doesn't clear conflicts with existing marks. Run a trademark search before you print, and ask a trademark attorney if the brand matters.
Which AI logo maker gives you an SVG file?
Recraft generates and exports native SVG (commercial rights need a paid plan, from $10 a month billed yearly). Looka includes SVG in its $72 Premium package and Brand Kit, Brandmark in its $35 Basic package, and Canva on Pro. Ideogram outputs raster images only, so you'd need to vectorize its logos.
Looka vs Brandmark: which is better?
Both are one-time-pay logo makers with brand assets. Brandmark is cheaper for vector files ($35 for PNG and vector, $95 with source files and brand guidelines, all one-time), while Looka's $72 package or $96-a-year Brand Kit gives a larger template library and an optional AI website.
Can ChatGPT or an image model make a logo?
They can make concepts, and Ideogram is the strongest at lettering. But general image models return raster images, not editable vector files, and they don't check originality, so treat the result as a sketch and rebuild the final logo as a vector before using it on print or signage.
Need more than a logo, like ads, product shots or illustrations? Best AI image generators.