Analyst verdictDrag-and-drop website builder with business tools built in
The most complete website builder for small businesses that want booking, payments and marketing in one place, if you accept that the site stays on Wix.
What it is
Wix builds sites from templates or AI with a drag-and-drop editor, hosting included, plus apps for stores, bookings, events and email marketing. US prices per month billed yearly: Free ($0, Wix ads and a wixsite.com address), Light $17, Core $29, Business $39, Business Elite $159; billed monthly they run about $24, $36, $46 and $172. Light cannot take payments; Core adds payments, basic ecommerce and scheduling. 14-day money-back guarantee; Wix often discounts the first year of Core and up. Checked November 2026 on wix.com.
Best for
- Small businesses that take bookings or payments
- Beginners who want a free start
- Sites that need many built-in apps
What we like
- Free plan with no time limit
- Bookings, store and marketing included from Core
- Huge template and app library
What to watch
- A Wix site cannot be moved to another host
- Light ($17) cannot accept payments
- Free domain only for the first year; paid apps and mailboxes add up
- First-year discounts renew at full price
Rankings
Where Wix ranks
Alternatives
Alternatives and head-to-heads
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