The cheapest way to email a large opt-in list a few times a month: you pay for sends, not contacts, and the free plan stores up to 100,000 contacts, but the 300-a-day free cap and logo add-ons make it less simple than it looks.
What it is
Brevo (formerly Sendinblue) runs email campaigns, automations, transactional email, SMS and WhatsApp from one account, with a built-in CRM and landing pages on higher plans. Pricing is by monthly email volume. Free: 300 emails a day, up to 100,000 stored contacts, 1 user, Brevo logo on emails, automations for up to 2,000 contacts. Starter from $9 a month ($8 billed yearly) for 5,000 emails; the tier also caps stored contacts (500 at 5,000 emails, 1,500 at 10,000, 2,500 at 15,000, up to 500,000 from the 20,000-email tier), and removing the Brevo logo is an add-on. Standard from $18 a month ($16 yearly) adds A/B testing, send-time optimization and removes the logo. Professional from $499 a month for 150,000 emails; Enterprise is quoted. Prices from brevo.com/pricing and the Brevo help center, checked November 13, 2026.
Best for
- Large lists you email a few times a month
- Small businesses that want email, SMS and WhatsApp in one place
- Apps that need transactional and marketing email from one provider
What we like
- Priced by emails sent, so a big list stays cheap if you send rarely
- Free plan stores up to 100,000 contacts with no time limit
- Transactional email, SMS and WhatsApp in the same account
- Unlimited contacts from the 20,000-email tier on Starter and Standard
What to watch
- Free plan sends only 300 emails a day, so a 1,000-person newsletter takes four days to go out
- Starter caps stored contacts by tier until 20,000 emails a month
- Brevo logo on Free and Starter unless you pay for the add-on
- Big jump from Standard to Professional at $499 a month
Where Brevo ranks
Alternatives and head-to-heads
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