The most polished form builder for lead capture, quizzes and branded surveys where completion rate matters, but monthly response caps make it one of the most expensive options as volume grows.
What it is
Typeform builds forms, surveys and quizzes that show one question at a time, with conditional logic, scoring, calculations, video questions, AI form creation, Stripe payment questions, and integrations with HubSpot, Salesforce, Airtable, Slack and Google Sheets. Free: 10 responses a month. Basic: $28 a month billed yearly ($39 monthly) for 100 responses a month and 1 user. Plus: $56 billed yearly ($79 monthly) for 1,000 responses, 3 users, Typeform branding removed and a custom subdomain. Business: $91 billed yearly ($129 monthly) for 10,000 responses, 5 users, drop-off rates and conversion tracking. Response limits are pooled across all forms, reset monthly, and partial responses count; at the limit forms go private until the next month unless you upgrade or turn on auto-upgrade. Enterprise adds SSO, HIPAA and a choice of US or EU data center. Prices checked November 13, 2026 on typeform.com/pricing; limits from Typeform's help center.
Best for
- Lead generation and qualification forms
- Branded surveys and quizzes where completion rate matters
- Marketing teams using HubSpot or Salesforce
What we like
- One-question-at-a-time design that feels like a conversation
- Logic, scoring and calculations for quizzes and lead routing
- Deep CRM and marketing integrations
- AI form creation and clarifying follow-up questions
What to watch
- Free plan is capped at 10 responses a month, so it is a trial, not a free tool
- Response caps on every plan: Basic is 100 a month and forms close at the limit
- Removing Typeform branding needs Plus ($56 a month billed yearly)
- EU data center choice only on the top plans
Where Typeform ranks
Alternatives and head-to-heads
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