Plausible Analytics

What it is

Plausible is an open-source web analytics tool from an Estonian company, with a single-page dashboard for visitors, sources, pages, goals and custom events, plus a Google Analytics import. It sets no cookies and collects no personal data, so most sites can run it without a consent banner. Hosted plans are priced by monthly pageviews: Starter from $9 a month for 10,000 pageviews and one site, Growth from $14 and Business from $19 at the same traffic, with two months free billed yearly and a 30-day free trial with no card. Business adds funnels, ecommerce revenue attribution and the Stats API. A free self-hosted Community Edition exists if you run your own server. Checked on plausible.io November 14, 2026.

Best for

• Blogs, content and marketing sites that want simple traffic stats
• Teams that want analytics without a cookie banner
• Small companies replacing GA4 on a few sites

What we like

• No cookies and no personal data, so most sites need no consent banner for it
• One-page dashboard anyone can read in a minute
• EU-hosted, open source, with a Google Analytics import
• Small script that does not slow pages down

What to watch

• Priced by pageviews: costs rise as traffic grows, while GA4 stays free
• No free hosted plan, only a 30-day trial
• Far fewer features than GA4: funnels and revenue attribution need the Business plan, and there is no user-level analysis
• Self-hosting the Community Edition means running and updating your own server