Matomo

What it is

Matomo (formerly Piwik) is open-source web analytics with GA-style reports: ecommerce, goals, funnels, segments, custom reports, a tag manager, heatmaps, session recording and A/B testing, with no data sampling. On-Premise Community is free to self-host with unlimited users and hits; paid On-Premise bundles of premium plugins and support start at Team. Matomo Cloud stores data in Frankfurt, Germany and is priced by monthly hits (pageviews, events, downloads and other interactions): Business starts at $26 a month (EUR 22) for 50,000 hits with 30 websites and 30 users, extra hits are billed in blocks, and annual billing gives two months free; there is a free trial with no card. Matomo's pricing page renders prices by region, so these figures come from the page's own price data on November 14, 2026; prices exclude tax. Cookies are on by default but can be switched off for cookieless tracking.

Best for

• Organizations that must keep analytics data on their own servers
• EU and public-sector teams with strict data-protection requirements
• Teams that want GA-level reports, heatmaps and A/B tests in one tool

What we like

• Free self-hosted edition with unlimited hits and users
• Full data ownership: your servers or EU (Frankfurt) cloud, no data sampling
• Closest feature set to GA4: ecommerce, funnels, tag manager, heatmaps, session recording, A/B tests
• Can be configured for cookieless tracking

What to watch

• Self-hosting means servers, database tuning, updates and security patches are your job
• Cloud is priced by hits, not pageviews, so events and ecommerce push you into higher tiers
• Dense, table-heavy reports take real learning
• Cookies are on by default; consent-free use needs careful configuration and depends on your country