Acuity Scheduling

What it is

Acuity Scheduling, owned by Squarespace, is client-facing appointment booking for service businesses. Clients pick a service and time on your booking page, fill in custom intake forms, pay at booking (Stripe, Square, PayPal or Venmo) and get automatic email reminders, with time zones converted for them. Standard adds text reminders, a waitlist for full slots, packages, memberships and gift certificates; Premium adds an AI booking assistant, a signed HIPAA BAA, hiding the Acuity logo, staff in multiple time zones and custom API and CSS. Pricing is per calendar (one per staff member or location), not per user: Starter $16 a month billed yearly ($20 monthly) for 1 calendar, Standard $27 billed yearly ($34 monthly) for up to 6 calendars, Premium $55 billed yearly ($69 monthly) for up to 36 calendars. Every plan has a 7-day free trial with no credit card; there is no free plan, and prices exclude taxes. Checked on acuityscheduling.com November 13, 2026.

Best for

• Service businesses booking clients: wellness, beauty, coaching, tutoring, consulting
• Businesses that take payment at booking
• Teams with several staff or locations who need separate calendars

What we like

• Intake forms and payments built into the booking flow
• Packages, gift certificates and memberships on higher plans
• Priced per calendar, so up to 6 staff calendars cost $27 a month billed yearly
• Takes payment through Stripe, Square, PayPal or Venmo

What to watch

• No free plan, only a 7-day trial
• Built for client appointments, not internal or sales meetings: no routing forms or CRM-driven round robin
• Text reminders, waitlists, packages and memberships need Standard at $27 billed yearly
• Hiding the Acuity logo, HIPAA BAA and API access need Premium at $55 billed yearly