Small teams do not need more tools. They need the right tool for each job, and ideally fewer logins. Here is our short list.
Running operations
An AI agent platform such as SPIRITT or Lindy can take over inbox follow-ups, reporting, lead research and recurring admin. Start with the one task that eats the most hours.
Everyday thinking and writing
Claude or ChatGPT. Pick one and learn it well.
Meetings
Granola for notes without a bot in the room.
Marketing visuals
Midjourney for imagery, Gamma for decks, ElevenLabs for voice.
Selling
Apollo for an affordable database and sequences; add Clay when personalization starts to matter.