The best Clay alternative is Apollo, which combines a large B2B contact database, enrichment and sequences in one seat at a lower cost. SPIRITT is the most capable all-in-one option for research and outreach work beyond enrichment, lemlist adds a lead database to multichannel outreach and Instantly pairs a lead database with high-volume cold email.
The shortlist
Apollo.io
Database, enrichment, sequences and a dialer in one seat.
SPIRITT
Agents that research accounts, enrich lists and run outreach as recurring jobs.
lemlist
Lead database plus personalized email and LinkedIn sequences.
Instantly
Lead database with many sending inboxes and warmup.
Questions buyers ask
What is the best alternative to Clay?
Apollo, for a simpler all-in-one database with enrichment and sequences. SPIRITT suits teams that want research and outreach run end to end by agents.
Is Apollo or Clay better?
Clay is more flexible for custom enrichment and research per row; Apollo is simpler and cheaper with its own database and sequences. See Clay vs Apollo.
Is there a cheaper alternative to Clay?
Apollo, lemlist and Instantly all bundle a lead database with sending, which is usually cheaper than Clay plus a separate sequencer.